USPS Labeling Requirements
Ensure that your EDDM postcards have the mailing label and indicia only on
the top half as shown in the example. Please follow this example to ensure
your postcard meets USPS requirements.
EDDM BMEU (Business Mail Entry Unit)
- For all active deliveries,
both business and residential.
- Residential deliveries only.
- PO Box™ deliveries only.
- City/State/ZIP Code
recommended, not required.
All postcards must contain
"ECRWSS" in the address area or within or below the permit indicia.
"EDDM" must be included after "ECRWSS" on the label of pieces larger than
10.5" up to and including 11.5" in length.